THE idea machine – inspiring great ideas and innovations.
trigger me is your direct path to the next big idea. It’s a tool designed for all those looking for fresh ideas every day. It offers three easy ways to stimulate your creativity as well as whet your appetite for new ideas. But most importantly: It is easy to use, and it works. Quickly. Again and again.
This app stems directly from the brain of Mario Pricken, author of the international bestseller “Creative Advertising” and one of the best known creativity coaches in Europe. His practical work, countless workshops and projects with top creative minds in advertising, marketing, media, and design have contributed to the development of this app.
Pricken included his three favorite methods in trigger me, all of which enable you to find new and creative solutions to your problems.
1) “Kickstart questions”: trigger me offers a hundred questions encouraging you to stray from your usual path and explore new ways of thinking. This is how the top creative minds in advertising, marketing, design and art work in order to find great new ideas.
2) “Mind jumble: Words”: the app presents you with unusual words and word combinations, thus stimulating you to break the rules in creative and smart ways. That’s the way to come up with fresh ideas.
3) “Mind jumble: Pictures” shields you from ideas people have had a thousand times. It seduces you into deviating from the norm. You’ll connect things in a new manner, opening yourself up to exciting new solutions.
Also, there are 50 minutes of video included that turn the app into an entertaining workshop on creativity. Mario Pricken himself not only explains his own methods, he also talks about how you can introduce them into your everyday creative life.
trigger me also provides 50 “quick inspirations” if you need a quick shove in the right direction. They are as provocative as they are inspiring, showing you a direct way out of your old patterns of thought. It’s a perfect way to let the ideas come forth for creative meetings!
An exhibition of sorts introduces you to 100 outstanding creative projects from advertising, marketing, design, and art. Not only do they illustrate the ways creative people think, they also make the patterns transparent that lie behind their ideas. Simply scroll and stroll through what’s on display, just the way you would leaf through the bestselling “Creative Advertising”!
In order to make trigger me as fresh and inspiring as it was on day one, we will continuously expand the catalogue of creative work by festival winners from advertising, marketing, design, and art. Mind Jumble Words and Mind Jumble Pictures will be augmented with new material from time to time so that you will always find fresh impulses there.
trigger me uses all these tools to bring about a playful cataclysm of imagery in your head – thus setting free new ideas. Whether you are on your own or you work in a team, trigger me is the best idea machine you will ever find. Right on your iPad.